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Founded in 1975 by Jim Jannard in a garage, Oakley began as a venture focused on innovative motocross products. The introduction of Plutonite lens technology in the Oakley Eyeshades marked the brand's foray into sports eyewear i... Founded in 1975 by Jim Jannard in a garage, Oakley began as a venture focused on innovative motocross products. The introduction of Plutonite lens technology in the Oakley Eyeshades marked the brand's foray into sports eyewear in 1980. The iconic Frogskins of the mid-1980s expanded Oakley's influence into lifestyle. Technological strides, like High Definition Optics in the 1990s, solidified Oakley's reputation for optical excellence. A commitment to athletes and strategic partnerships further cemented Oakley as a global leader, blending history with a legacy of innovation.