Founded in 1974 in California, Fox Racing is a global action sports and lifestyle brand that specializes in all facets of motocross, mountain biking, and subcultural street culture. It is one of the most iconic and recognizable ... Founded in 1974 in California, Fox Racing is a global action sports and lifestyle brand that specializes in all facets of motocross, mountain biking, and subcultural street culture. It is one of the most iconic and recognizable names in motorsports due to its famous, instantly recognizable Fox Head logo found on its products. Additionally, Fox features an umbrella of specialized subsidiary lines, including Fox LAB. Fox LAB is well known for its wide variety of experimental collaborations with other iconic brands, artists, and streetwear entities, pushing the boundaries of traditional race design. Fox’s mission is to shape a better future together by expanding the limits of human possibilities on and off the machine. Through the innovative lens of Fox LAB, the brand promotes the messaging that racing goes past the dirt track by seamlessly integrating our daily lifestyle and culture. View more