Founded in 1938 by immigrant parents in Portland, Oregon, Columbia Sportswear began as a small hat distributor before evolving into a top global sportswear brand today. Under the guidance of the legendary "Tough Mother" Gert Boyle, the company became known for its rugged, innovative gear, famously featuring technologies like Omni-Heat™ to keep users warm and dry. Columbia's contribution to fashion lies in its authentic outdoor performance, blending technical functionality with a recognizable, durable aesthetic. The brand successfully bridges the gap between hardcore adventure and casual style, making its apparel suitable for both mountain trails and city streets. Through its flagship brand and acquisitions, Columbia offers a diverse range of styles. Keeping their designs fresh and desirable by collaborating with designers and staying attuned, ensuring their gear remains stylish and functional. Designed for performance-infused lifestyle, and having an ethos of being "Engineered for Whatever".