September 15, 2025
FEATURE | HOKA®️ MAFATE x HIKE
The HOKA Mafate X Hike is engineered for those who don’t hold back. Designed with plated propulsion for speed, a protective neoprene collar, and RECCO®️ technology for added searchability, it’s made to take you further into the unknown. Available now at FEATURE.
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Friday September 25, 2026
FEATURE | EJ on Growth & Evolution
As FEATURE celebrates 15 years in 2026, the anniversary series continues with EJ, who reflects on the milestones that shaped FEATURE’s growth and evolution. In this installment, EJ revisits FEATURE...
Thursday July 16, 2026
FEATURE Exclusive: HOKA Tor Ultra Lo
Tuesday June 30, 2026
FEATURE Crocs Echo II
Inspired by Valley of Fire and built on the all-new Crocs Echo II, every detail was designed to celebrate exploration—from reflective topographical detailing to custom utility-inspired Jibbitz™. Th...
