Since its founding in 2018, Who Decides War has stood at the forefront of a new wave in American fashion—one rooted in craft, storytelling, and reimagined tradition. Created by Everard Best (widely known as Ev Bravado) and his creative partner Téla D’Amore, the New York–based label grew out of the duo’s shared commitment to pushing the boundaries of denim, tailoring, and cultural expression.

Long before the brand became a fixture in fashion’s global conversation, Best built his foundation through meticulous hands-on work. His early years in tailoring shaped both his approach and his eye: precision, intentional distressing, and a respect for construction that would later define Who Decides War’s aesthetic. After launching his namesake brand, Ev Bravado, in 2015, he and D’Amore evolved the vision into a more expansive concept—one that united technique, narrative depth, and a broader cultural perspective. That transition marked the birth of Who Decides War.

In a few short years, Who Decides War earned major recognition as a CFDA Fashion Fund finalist and an LVMH Prize semifinalist—milestones that signaled the label’s rising influence. But beyond accolades, the brand’s impact comes from its ability to reinterpret American style through a diverse lens, exploring themes of faith, resilience, conflict, redemption, and community. Each collection reflects a considered dialogue between the past and the present, often incorporating handcrafted elements that turn garments into artifacts of storytelling. 

Denim has become the signature medium for the brand’s vision. Who Decides War is celebrated for its intricately distressed jeans, hand-dyed treatments, layered appliqués, and the iconic incorporation of lace and tulle—materials rarely associated with rugged denim, but reimagined with purpose. These textural contrasts give the clothing an emotional dimension, bringing softness and fragility into conversation with strength and uniformity. This tension between opposing ideas is intentional. Many pieces draw inspiration from classic American uniforms, reworked through a contemporary lens. The result is apparel that feels like modern armor: protective, expressive, and deeply personal.

As the brand’s following continues to grow, the Who Decides War team remains grounded in its mission. Every piece is approached with the same level of craftsmanship and intentionality, balancing conceptual artistry with real-world wearability. Their studio’s hands-on process reinforces the label’s ethos—fashion not just as clothing, but as a medium for conversation and identity. 

The latest arrivals from Who Decides War are available now at FEATURE.