National Hat Day is more than a reason to grab a new cap—it’s a celebration of the silhouettes, details, and partnerships that shape personal style. At FEATURE, headwear has always been a core part of the mix, bridging classic sports heritage with thoughtful design and modern execution. This year, we’re spotlighting everything from timeless New Era staples to FEATURE exclusives and collaborations that bring a refined edge to familiar team logos.

New Era Classics

Few brands carry the weight and history of New Era. From structured fitteds to easy snapbacks, New Era’s designs continue to anchor any rotation. Standout styles like the Upside Down A-Frame offer a subtle twist on tradition—reworking iconic team marks with flipped embroidery and clean color palettes that feel current without trying too hard.

FEATURE x New Era Exclusives

Our ongoing partnership with New Era lets us put our own stamp on classic headwear. FEATURE-exclusive designs like the Old English 'F' Snapback lean into timeless typography, premium materials, and balanced colorways that feel intentional from every angle. These pieces are designed to stand apart while still fitting seamlessly into a daily lineup.

New Era x Fear of God ESSENTIALS

For those drawn to a more refined approach, the Fear of God ESSENTIALS collaboration with New Era delivers a quieter take on MLB headwear. Clean lines, muted tones, and minimalist branding reframe classic team logos through a modern lens. The result is headwear that feels considered and versatile—easy to dress up or down, and built to last well beyond the season.

Whether you’re reaching for a classic fitted, an A-Frame snapback, or a limited collaboration, National Hat Day is the perfect moment to refresh the lineup. Explore New Era staples, FEATURE exclusives, and New Era x Fear of God ESSENTIALS—all available now.