FEATURE x Billionaire Boys Club and Icecream

FEATURE x Billionaire Boys Club and Icecream

Sarah Harwell

Worn by a variety of musicians, artists, athletes, and more, Billionaire Boys Club and Icecream have made an impact on style through American and Japanese streetwear. Like FEATURE, BBC and Icecream’s infusion of fashion and culture is crucial to the brand itself - the signature astronaut was conspired as the brand’s focal point, establishing high-end apparel to a wider audience.


Founded in 2003 by Pharrell Williams in collaboration with Nigo, Billionaire Boys Club and Icecream is a globally recognized apparel and accessories brand that blends streetwear and luxury, embracing the idea of originality and authentic self-expression, making FEATURE x Billionaire Boys Club and Icecream a natural union to welcome Super Bowl LVIII, hosted in Las Vegas for the very first time. FEATURE being a community that combines high fashion and streetwear, Billionaire Boys Club and Icecream’s similar mission is ideal for a capsule collection made for the Big Game.



The Billionaire Boys Club x FEATURE collaboration includes T-Shirts and Hoodies with original Las Vegas-inspired graphics that feature the iconic ‘Welcome to Las Vegas’ sign, utilizing vintage graphics and the various landmarks of the city itself, with the signature astro detail.



Our FEATURE x Icecream series consists of unique graphics that nod to football and Super Bowl LVIII, with our Rings line, which relates to our central capsule collection theme of championship and modern vintage updates, featuring a double-ring graphic. Continuing with our Super Bowl Hoodie and T-Shirt series, which has an ice cream scoop graphic of football helmets, the series pays homage to Icecream’s heritage mixed with sport.



FEATURE x Billionaire Boys Club and Icecream will be available 2/8 online and in-store.

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