Few designers have reshaped modern fashion with the same bold, uncompromising vision as Rick Owens. Known for his dark, minimalist aesthetic and bold, architectural shapes, Owens has built a brand that’s equal parts art and rebellion. And lucky for us, his DRKSHDW line brings that signature edge straight to ready-to-wear, available at FEATURE.

From Small-Town Roots to Fashion Icon

Born in 1962 in Porterville, California, Rick Owens grew up fascinated by design and architecture. After studying art and interior design, he moved to Los Angeles and got his start in fashion as a window dresser. It wasn’t long before his bold ideas caught attention, and he launched his own collections, blending grunge, glamour, and an unmistakable edge.

By the mid-2000s, Owens’ runway shows in Paris were turning heads. His approach included dark, moody tones, oversized silhouettes, and a willingness to break the rules of traditional tailoring. His designs feel at once raw and refined, perfect for anyone who wants fashion with a little attitude.

Enter DRKSHDW

In 2005, Owens launched DRKSHDW, his diffusion line that takes all the hallmarks of his main brand, oversized hoodies, deconstructed denim, and edgy sneakers, and makes them more accessible for everyday wear. It’s Owens’ vision, just a bit more wearable for everybody.

Collaborations That Turn Heads

Owens doesn’t just stick to the runway. He’s teamed up with Adidas on the cult-favorite Tech Runner sneaker, reimagined Birkenstocks, and even given brands like Juicy Couture a dark, edgy spin. Each collab proves Owens’ knack for taking something familiar and making it unmistakably his own.

Why He Matters

Rick Owens has a way of leaving a mark—on fashion, culture, and anyone who appreciates fearless design. His pieces show up on musicians, actors, and creatives who love that mix of high fashion and street-ready edge. Simply put: Owens doesn’t follow trends—he sets them.

Shop DRKSHDW at FEATURE

From sculptural outerwear to everyday essentials, DRKSHDW makes it easy to bring a little attitude into your wardrobe. Check out the selection at FEATURE and see why this line is a must-have for anyone who loves fashion that pushes boundaries.