Sneakers aren't just footwear; they're a statement. They're typically what completes your outfit, and keeping them clean is essential to maintaining their style and longevity. We know that your kicks are more than just shoes, they're a reflection of your taste, your lifestyle, and your story. That's why we're here to guide you through the process of keeping your sneakers looking clean all year round.

Why Cleaning Your Sneakers Matters

First things first: why should you bother cleaning your sneakers? Beyond the obvious aesthetic appeal, there are a few key reasons to keep your kicks as fresh as you can:

1. Longevity: Regular cleaning helps prevent dirt and grime from breaking down the materials of your sneakers, extending their life.
2. Hygiene: Shoes can harbor bacteria and odors, especially if worn frequently. Keeping them clean helps you maintain good foot hygiene.
3. Resale Value: If you're a collector or someone who likes to flip sneakers, keeping them in pristine condition can significantly boost their resale value.
4. Personal Pride: There's something satisfying about stepping out in a fresh pair of sneakers. It shows that you care about your appearance and the quality of your gear.

Now that we know the why, let's dive into the how.

Essential Cleaning Supplies

Before you get started, let's make sure you have the right tools on hand:

• Soft-Bristled Brush: Great for gently scrubbing delicate materials like suede and mesh. Using a tougher brush can ruin the sneaker.
• Medium-Bristled Brush: Perfect for midsoles and tougher fabrics.
• Toothbrush: A smaller tool for those hard-to-reach areas like eyelets and around the toe box.
• Microfiber Cloths: Ideal for wiping down surfaces and absorbing excess moisture.
• Mild Detergent or Sneaker Cleaner: We recommend a cleaner specifically designed for sneakers. Check out our FEATURE x Sneaker LAB Sneaker Care Kit for everything you need in one package.
• Water: Lukewarm water works best—effective without being too harsh.
• Magic Eraser: Great for removing scuffs from midsoles.
• Sneaker Shields or Shoe Trees: These help maintain the shape of your sneakers while cleaning and drying.

Step-by-Step Cleaning Guide

Now you got all the right gear, first we've got to prep the sneakers for the cleaning. First things first: 

• Remove the Laces: Take out the laces and set them aside. You can clean them separately by soaking them in warm, soapy water.
• Remove Excess Dirt: Use a dry brush to get rid of any loose dirt or debris.
• Insert Shoe Trees or Stuff with Paper: Insert sneaker shields or shoe trees, or stuff them with paper to keep their shape while cleaning.

Spot Cleaning

Some tougher-to-clean areas need a bit more TLC:

• Suede and Nubuck: Use a soft-bristled brush and a small amount of cleaner. Go easy and use small circular motions, these materials can be fragile.
• Mesh and Knit: Use a medium-bristled brush with a little cleaner. Be gentle, working in circular motions to avoid damaging the fabric.
• Leather and Synthetics: Leather and synthetic materials can handle a bit more pressure. Use a medium-bristled brush and a little more cleaner. For stubborn stains, a magic eraser can do wonders.

Deep Cleaning

After spot cleaning, it’s time to go deeper:

• Mix Your Cleaning Solution: Mix a small amount of sneaker cleaner or mild detergent with lukewarm water in a bowl.
• Dip and Scrub: Dip your brush into the solution and start scrubbing your sneakers. Work in sections, focusing on the uppers, midsoles, and then outsoles.
• Wipe Down: Use a damp microfiber cloth to wipe away any soap residue, then follow up with a dry cloth to absorb excess moisture.

For an all around solution, check out our FEATURE x Sneaker LAB Basic Kit. This kit includes everything you need to get the job done without any hassle, with a bonus on-the-go cleaning wipe. 

Cleaning the Soles

The soles often take the most wear and tear, so they deserve some extra attention:

• Use a Stiffer Brush: For outsoles, use a medium to stiff-bristled brush and scrub more vigorously since the material is a lot more durable.
• Magic Eraser for Scuffs: For scuffs on the midsole, a magic eraser is your best friend. It’s perfect for bringing back that fresh-out-of-the-box look.
• Dry the Soles: Wipe down the soles with a damp cloth, followed by a dry one to remove any remaining cleaner.

Drying Your Sneakers

Proper drying is often overlooked, but it's a crucial part of the process:

• Air Dry: Avoid using direct heat like a hairdryer as it can damage the material. Let them air dry at room temperature instead.
• Stuff with Paper: If you don’t have sneaker shields or shoe trees, stuff them with paper towels or newspaper to help them keep their shape.
• Avoid Sunlight: Keep your sneakers out of direct sunlight to prevent fading and material damage.

Cleaning the Laces

While your sneakers are drying, give your laces some love:

• Soak in Soapy Water: Place your laces in warm, soapy water and let them soak for about 10 minutes.
• Scrub Lightly: After soaking, use your hands or a soft brush to scrub away any dirt or stains.
• Rinse and Dry: Rinse the laces under clean water and lay them flat to dry.

Final Touches

Once everything is dry, it’s time to bring it all back together:

• Re-lace Your Sneakers: Thread the clean laces back through the eyelets, making sure to pull them evenly for a clean look.
• Apply a Protective Spray: FEATURE Sneaker Protecter is a protective spray that guards against future stains and water damage. It’s especially useful for suede and canvas. 
• Store Properly: Store your sneakers in a cool, dry place. If you’re not planning to wear them soon, and once again use sneaker shields or stuff them with paper to keep their shape.

Cleaning on the Go

Life happens, and sometimes your sneakers get dirty when you’re out and about. For those times, having a quick fix on hand is a game-changer. That’s where our FEATURE x Sneaker LAB Sneaker Wipes steps in. These on-the-go wipes are clutch for touching up your sneakers when you don’t have time for a full clean. Just toss a few in your bag, and you’re covered for any unexpected messes.

Tips for Different Materials

If you haven't realized by now, different materials need different care techniques. Here’s a quick rundown:

• Suede and Nubuck: Brush in one direction to maintain the nap. Avoid soaking them in water, and spot clean with minimal moisture.
• Leather: Leather can handle a bit more moisture. Use a leather conditioner occasionally to keep it soft and prevent cracking.
• Canvas: Canvas is durable and can take a more vigorous clean. Be sure to dry thoroughly to prevent mildew.
• Mesh and Knit: Be super gentle with mesh and knit materials, as they can snag and lose shape if scrubbed too hard.

Maintaining Freshness Year-Round

Keeping your sneakers fresh isn’t just about cleaning them after they get dirty. A little proactive care can go a long way:

• Rotate Your Sneakers: Don’t wear the same pair every day. Give them time to breathe and recover by rotating between different pairs.
• Use Sneaker Shields: Insert sneaker shields or shoe trees after wearing to prevent creasing and maintain shape.
• Store Properly: Keep your sneakers in a cool, dry place away from direct sunlight. Dust bags or boxes are great for long-term storage.
• Odor Control: Use sneaker deodorizer sprays or insert dryer sheets to keep them smelling fresh. Activated charcoal inserts can also help absorb moisture and odors.

Cleaning your sneakers and keeping them fresh doesn’t have to be a hassle. With the right tools and a little know-how, you can keep your kicks looking their best, ready to step out in style. At FEATURE, we’re all about helping you keep your sneakers in top shape because we know they’re more than just footwear, they’re a part of your story. Whether you’re preserving a pair of limited-edition drops, keeping your daily go-tos clean, or reviving a favorite par you forgot about. Regular care will ensure your sneakers stay as fresh as the day you got them.