FEATURE x Represent: World Champions Collection

FEATURE x Represent: World Champions Collection

Sarah Harwell

Created by brothers George and Mike Heaton, Represent Clothing began as a wearable art initiative utilizing screen printing as a college project in 2011. Now a major name in British luxury and streetwear, the brand’s Manchester roots have influenced our exclusive capsule collection, co-branded intelligently with FEATURE, for Super Bowl LVIII in Las Vegas.



Easygoing essentials to wear for the Big Game, the duality of Represent’s athleisure and focus on wellness, especially with their additional 247 line, FEATURE and Represent’s collaboration is a lineup of unique graphics with an edge, on simple basics.



Presenting from our new arrivals, our capsule collection has a UK meets American football theme: the Champion Varsity Jacket has a standard fit and is an all-American essential for layering. Collaborating on smart branding, the Represent x FEATURE variety of Champion Hoodies, Long Sleeves, lineup of Cotton T-Shirts are made from high-quality ribbed knit.



Crafted with close attention to detail, the Step Hem Sweatpants and Sweat Shorts are made with a multi-panel structure and an elastic pull-on for easy styling. An update to an essential sweatpant that can be worn up or down for game day.


FEATURE x Represent will be available online and in-store 2/8.

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