FEATURE x 47 Brand: Desert 47 and Chain 47

FEATURE x 47 Brand: Desert 47 and Chain 47

Sarah Harwell

FEATURE x 47 Brand: an exclusive collaboration of headwear for the very first Super Bowl held in Las Vegas, Nevada.


47 Brand is a sportswear favorite among fans, their hats and headwear being a crucial part of wearing a favorite team, their iconic ‘47’ being recognized on any sports cap. An official partner for sports leagues like the National Football League, the brand started in 1947 with humble beginnings from Henry and Arthur D’Angelo, selling sports memorabilia at a young age. 


Taking on a vintage embroidery take for our capsule collections, 47 Brand’s heritage classic caps arrive in an iconic and original silhouette. Featuring nostalgic contrasting brim and older embroidering techniques that nod to the glory days of sports caps, and the high-quality construction of 47 Brand. 



Carrying on the legacy of pride in fashion and sports, the exclusive capsule collection, FEATURE x 47 Brand includes two styles: Desert 47 and Chain 47. Desert 47 is an ode to the Nevada state flower, the sagebrush, which features an original sagebrush embroidered graphic in a vivid orange hue, made using a chain stitch method for a three-dimensional effect. The Chain 47 series features a deep sage color and a FEATURE logo on the back of the cap. Both styles have an adjustable snapback and a slightly curved brim. 



Celebrate Super Bowl LVIII by representing fan-favorite NFL teams in FEATURE x 47 Brand caps, in a limited variety of NFL styles, including San Francisco 49ers and Kansas City Chiefs for the Big Game. Available 2/8 online and in-store. 

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